DIgital Screens for Santa Monica

  • Santa Monica Place has filed a development agreement with the City of Santa Monica for a Digital Canvas Project to construct digital displays on the exterior of Santa Monica Place.

  • In September of 2022, City Council directed staff through a 16-Item to prioritize a large format digital program partnership with Macerich that would generate a new revenue stream for the City’s general fund. Based on that direction, Santa Monica Place has been working with City staff to develop a project that meets those needs.

  • Designed to be a public-private partnership, the digital screens we are proposing will be supported by advertising and includes a shared-revenue agreement with the City of Santa Monica that will generate a significant new ongoing revenue stream for the City’s general fund that can support vital community-serving programs.

  • Approximately 30% of the content will be reserved for Santa Monica community content. Topics for community content could include ‘Welcome to Santa Monica’ messaging, education, arts and cultural programming, sustainability, health and wellness, and BUY LOCAL promotion.

  • We are committed to delivering a thoughtful community benefits program that allows the City to drive a positive downtown experience and elevate the Santa Monica brand through exciting and high-caliber digital content.

A Preview

By infusing the latest technology into our downtown landscape, Santa Monica can showcase all our community has to offer.

Contact Us

We look forward to an inclusive public process that encourages community questions and feedback. 

For more information, to ask questions, or to provide feedback, please contact or 310-800-2999.

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