SaMo Pride 2021

Now through June 30, 2021   |  Santa Monica Place

SaMo Pride

SaMo PRIDE is BACK this June for a month-long celebration and Art Walk that celebrates Santa Monica’s inclusive and diverse spirit.

Santa Monica Place Pride Happenings:

  • Featured art installations throughout Santa Monica Place by local LGBTQIA+ artists
  • Live DJ performances every Friday, Saturday, and Sunday from 2-5pm
  • Lanterns, lighting, and décor throughout the property to highlight love in every color
  • Exclusive art map to guide you through the city to each art location featuring all 15 LGBTQIA+ artists artwork
  • Make a visit to our Concierge team in Center Plaza for all things relating to the downtown Pride celebration where guests can receive information about programming and events. Plus, don't forget to say, "I love SaMo Pride," and receive a complimentary Pride-themed bandana

Join us to celebrate love in every color!

Retailer Offers:

  • Gourmandise - Receive 10% off all retail purchases in the store on Level 1.
  • The Kooples - Offering a free gift with purchase all of June while supplies last. Also, receive 25% off on everything from June 10th through June 20th. 
  • Hugo Boss - During the first weekend of Pride, June 4th through June 6th, 20% of retailer purchases will benefit ILGA. 
  • Michael Kors - When you spend $200 or more receive a Pride exclusive gift with purchase. In addition, Michael Kors will be featuring a PRIDE special limited edition collection throughout the month of June.
  • Neyborly - Receive 15% off a booking on | PROMO CODE: PRIDE2021
  • Print On Me Pretty - Complimentary gift with every nail service | PROMO CODE: PRIDE21
  • Purple - To celebrate, take 10% off when you spend $200 or more on in-store purchases, plus get a free Purple Squishy. Cannot be combined with other offers. | PROMO CODE: SANMOPRIDE
  • Sea of Silver - Receive 33% off all sterling silver jewelry.
  • Zwilling - Receive 25% off  your entire purchase. Excludes price as marked special.

Dining Offers:

  • Johnny Rockets - Buy any entrée and drink and get a free order of fries.
  • Sbarro - Receive 10% off entire purchase throughout the month of June.
  • True Food Kitchen - Effen Vodka + TFK Collab - Limited specialty menu offering Pride themed food items and drinks.

Click the links below for more!


*Santa Monica Place wants to give a special thank you to one of our Pride Month sponsors: Capital One Café!